We wanted to know what is it about Waxx underwear that makes them so great?

We know that our customers love Waxx underwear, but we wanted to know exactly what it was that they loved. That’s why just before Christmas we emailed them and asked for their thoughts, and a whole lot of them responded!

Three things were really clear, our customers buy Waxx because of:

1. The bold, unique designs
2. The quality of the fabric
3. The fit and the style

Bold, unique designs:

We’re all about bold, unique, strong designs here at Waxx. Sometimes they’re a little, well, risqué… but if that’s not your thing, we do also have some awesome travel inspired prints, as well as bold patterns too. To make sure that our designs really are unique and collectable we release limited edition prints twice a year! If you haven’t yet, you can check out our spring summer collection here.

The quality:

We believe in quality. The fabric we use is durable, non-fade and it’s machine washable, making sure that your pants last and last! There’s nothing worse than your fave pair of pants fading or worse - wearing through!

Extreme comfort:

Extreme comfort and support, that’s what we all want from our underwear, isn’t it? Waxx underwear is made from either silky soft-touch microfiber or cotton underwear - the choice is yours. All our underwear features anti-rub flat stitching, a wide waistband and doesn’t roll on the legs. We believe in offering you an underwear experience that’s both fashionable and comfortable.

Have you experienced Waxx yet? Are you ready to give it a go? If so check out our latest male underwear, female underwear and even kids underwear.

If you're already a Waxx fan let us know what you love about Waxx underwear in the comments below!