About Us


WAXX is a brand born in Southern France in 2007 influenced by journeys around the world, from the Indonesian beaches to the frenzy of Buenos Aires, from Shanghai crazy nights to the Moroccan Atlas Mountains and beyond.

Inspired by all those trips, WAXX France brought back thousands of memories, amazing experiences and the ambition to transpose all of this into one brand to offer a new way to dress, feel and experience underwear and apparel. 

Our young team of fashion designers are constantly innovating and improving the quality, prints and shapes. Always ahead of time WAXX underwear and clothing features a fresh fashion, filled with good vibes, setting trends and influencing the fashion market worldwide. 

In the UK we aim to offer our customers the most comfortable and fashionable products with in constant thought for sustainability. All underwear is now produced with organic and recycled fabrics and our packaging is made from recycled materials and is full recyclable. With aim to have the best possible service and we are proud to say that we are one of the fastest growing underwear brands in the UK. 

Constantly evolving and improving here’s a UK plotted history:-

  • 2020 - Underwear collection made out of fully sustainable fabrics
  • 2019 - Bought out by Xcite Sports Ltd with a big growth plan for more stockists and presence in the UK
  • 2018 - Re-brand and more focus towards increasing eco-friendliness
  • 2017 - Launch of new website
  • 2016 - Update of all social channels and newsletter
  • 2015 - Further expansion to jackets & clothing
  • 2014 - Expanding our range to include Boardies & T-Shirts
  • 2013 - Implemented new CRM system to manage our growing database
  • 2012 - Recruited staff to cope with growing demand
  • 2011 - Recruited first ‘Team WAXX’ members. This is ongoing – get in touch!
  • 2010 - Facebook presence
  • 2009 - Launched our first WAXX retail website
  • 2008 - Implemented sales strategy to stores and online retailers
  • 2007 - Sourced the brand on launch in Paris


We have an expanding team of dedicated Waxx Marketing, Sales & Customer Services specialists working at the helm to keep this innovative brand at the forefront of the growing UK Underwear market. We attend high-profile events, sponsor riders and keep the press up to date to keep Waxx the best!
We are ALWAYS open to suggestions and feedback so if you have ways you think we can improve our products or services, please let us know at sales@waxxunderwear.co.uk or on 0114 303 0086. Our WAXX Customer Service Team are always here to answer any questions you may have.

Trading address:
Waxx UK t/a Xcite Sports Ltd
Unit 1&2 Smeckley Wood Close
Sheepbridge Trading Estate
S41 9PZ
Company Registration no: 07508095, VAT no: GB107124652