About Us


WAXX is a brand born in Southern France in 2007 influenced by journeys around the world, from the Indonesian beaches to the frenzy of Buenos Aires, from Shanghai crazy nights to the Moroccan Atlas Mountains and beyond.

Inspired by all those trips, WAXX France brought back thousands of memories, amazing experiences and the ambition to transpose all of this into one brand to offer a new way to dress, feel and experience underwear and apparel. 

Our young team of fashion designers are constantly innovating and improving the quality, prints and shapes. Always ahead of time WAXX underwear and clothing features a fresh fashion, filled with good vibes, setting trends and influencing the fashion market worldwide. 

In the UK we aim to offer our customers the most comfortable and fashionable products in recyclable packaging with the best possible service and we are proud to say that we are one of the fastest growing underwear brands in the UK. 

Constantly evolving and improving here’s a UK potted history:-

  • 2007 – Sourced the brand on launch in Paris – yes, we are 10 years old!!
  • 2008 – Implemented sales strategy to stores and online retailers
  • 2009 – Launched our first WAXX retail website
  • 2010 – Facebook presence
  • 2011 – Recruited first ‘Team WAXX’ members. This is ongoing – get in touch!
  • 2012 – Recruited staff to cope with growing demand
  • 2013 – Implemented new CRM system to manage our growing database
  • 2014 – Expanded our range to include Boardies & T-Shirts
  • 2015 – Further expansion to WAXX Jackets & Clothing
  • 2016 – Update of all SM channels & newsletters
  • 2017 – Launch of new, responsive website
  • 2018 – Re-brand and new marketing team planned

We currently offer

  • Men’s trunk style boxers, Women’s shorty's and briefs, board/swim shorts and other items of clothing and apparel – giving you great choice
  • Limited edition prints, infused twice a year - to keep your WAXX collectable
  • Silky soft-touch microfiber or cotton underwear – the choice is yours!
  • Extreme comfort and support, especially from our underwear – offering you the best possible fashionable and comfortable experience
  • Durable, non-fade, machine washable fabrics – WAXX lasts and lasts!
  • An exclusive product at an affordable cost - making the perfect gift
  • Recyclable packaging - protecting our fragile environment



We have a young, expanding team of dedicated WAXX Customer Services specialists working at the helm to keep this innovative brand at the forefront of the growing UK Underwear market. We attend high-profile events, sponsor riders and keep the press up to date to keep WAXX the best!
We are ALWAYS open to suggestions and feedback so if you have ways you think we can improve our products or services, please let us know at [email protected] or on 0114 3030086.  Our WAXX Customer Service Team are always here to answer any questions you may have.

Trading address:
WAXX UKT/A Elite Apparel Ltd
Unit 1 Smeckley Wood Close
Sheepbridge Trading Estate
S41 9PZ
Company Registration no: 07314745, VAT no: GB 996 7305 63