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As part of our initiative to comply with recent legislation changes, and to make sure we're clear about your privacy when using our website, we’ve developed clearer information on cookies and how we use them.

What are cookies?

As well as being the name for a sweet treat, the term cookies also refers to tiny text files stored on your computer when you visit certain web pages. We use these important pieces of information to remember who you are when you come back and visit, keep track of what you have in your basket and tailor our website exactly to your needs.

Cookies & how they affect you

Completely harmless to your computer, cookies don't store personally identifiable information such as name, address or payment details, but they do provide us with encrypted information to help improve your experience of the site. For example, they help us to identify errors, suggest related products you may like when browsing and allow you to connect with social media sites such as Facebook, Twitter and Pinterest. We do use other “third party” cookies who may also set cookies during your visit to be used for retargeting purposes. You always have the option of disabling cookies, but your browsing experience will be compromised.

Cookies can be defined into four types of cookies: Strictly necessary cookies, performance cookies, functionality cookies, targeting or advertising cookies. More information is available here:

Strictly Necessary Cookies

These cookies are essential in order to enable you to move around the Website and use its features, such as accessing secure areas of the Website. Without these cookies basic functions such as add to bag, stay logged in and checkout are not possible - meaning you wouldn’t be able to get your hands on the products you love!

Performance Cookies

These cookies collect information about how you use the Website, for instance which pages you go to most often, and if you get error messages from web pages. These cookies don't collect information that identifies you, any information gained is to improve how the Website works.

Functionality Cookies

These cookies remember choices you make to improve your experience and allow the Website to provide enhanced and more personal features. They may also be used to provide functionality such as watching one of our behind-the-scenes videos, social media interaction and user reviews/ratings.

Targeting or Advertising Cookies

These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests. They remember that you have visited a website and this information is shared with other websites who will offer you relevant products. This type of advertising is designed to provide you with a selection of products based on what you're viewing on urbanoutfitters.co.uk, which are presented to you by our agency when you visit other selected websites.

Further info about cookies

If you'd like to learn more about cookies in general and how to manage them, visit aboutcookies.org. Please feel free to contact us at info@waxxunderwear.co.uk if you have any other enquiries.

Cookies which are used on the WAXXunderwear.co.uk

vscommerce - A session identifier cookie that disappears after the browser is closed. This is a unique ID that references the database entry holding information such as the basket contents, logged in status and other information.


VSCurrency - An identifier that references the currency the prices are displayed in.

VSVatPrices - An identifier that references if prices are shown inclusive or exclusive of VAT.

VSCategoryGroup - An identifier that references the last top level category visited.

VSCourierID - An identifier that references the courier the customer has selected.

VSCountryID - An identifier that references the country the customer has selected.

vs_username - The login username of the visitor but only if the visitor selected for the website to remember their credentials.

vs_password - The login password of the visitor but only if the visitor selected for the website to remember their credentials.

Google Analytics - Non-personal information used to track a visitors route through the website. This is used to find at which point customers have abandoned the checkout process and is used to improve the website. You can read more information on the cookies used by Google Analytics uses on its information page https://developers.google.com/analytics/resources/concepts/gaConceptsCookies#cookiesSet

Other functionality added to the website may create third party cookies (cookies not created or accessible by your website) such as:

Social Media Widgets - these show up on your website for your customers to interact with:
Add This Button
Facebook Like Button
Pinterest Button
Google Plus Button
Twitter Button
Trust Pilot
Who's On

Advert Tracking - these are systems that you advertise your website on and will pay for clicks:
Google Adwords Tracking
Bing Tracking
Google Remarketing
Criteo Remarketing

Analytical Tools - analytics package integrations you will have paid for:
Predictive Intent
Lead Forensics

Affiliate Schemes - these will be systems you have chosen to integrate with and will pay based on the orders made by referrals:
Affiliate Future
Affiliate People
Affiliate Window
Comission Junction
Coull Video Performance Network
Direct Agents Performance Network
Epic Advertising
FusePump Feeds & Affiliate Tools
GDM Digital
Google Affiliate Network
Health Affiliate Network
Ignite Bingo
Impact Radius
Income Access
LinkShare UK
Monetise - The UK CPA Network
Netfillia Uk
OMGPM.com OMG Network
Omnicon Affiliates & Digital Parnerships
Paid On Results
Smart Quotes
Submission Technology Pay by Performance Marketing
The Affiliate Gateway
The Slice Network
TradeTracker UK

Managing Cookies

If you want to purchase from our website you must ensure cookies are enabled on your browser – here’s how to do it.


  1. Click on ‘Tools’ at the top of your browser window and then ‘Internet Options’.
  2. Under the ‘Privacy’ tab, ensure your setting is at medium in order for cookies to work.
  3. Click ok, and you’re done.


  1. Click on ‘Tools’ at the top of your browser window and then ‘Options’.
  2. Select the ‘Privacy’ icon, click on ‘Cookies’, then select ‘accept cookies from sites’.
  3. Click ok, and you’re done.


  1. Click on ‘Settings’ at the top of your browser window and then ‘Advanced settings’.
  2. Under ‘Privacy’, click ‘Content settings’ and at the top, ensure ‘Allow local data to be set’ is selected.
  3. Scroll to the bottom, click ok and you’re done.

Safari (PC)

  1. Click on the ‘Cog’ icon at the top of your browser window and then 'Preferences'.
  2. Click the 'Privacy' tab and under ‘Block cookies’ and chose ‘Never’.
  3. Close the box, and you’re done.

Safari (Mac)

  1. Click on ‘Safari’ at the top of your browser window and select ‘Preferences’.
  2. Click ‘Security’ and choose to accept cookies ‘always’ or ‘only from sites I visit’.
  3. Close the box, and you’re done.
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