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About Us

Waxx Underwear – Dare to Wear!

WAXX underwear is designed in France with British design influences. We are proud to say that we are one of the fastest growing underwear brands in the UK.  Our aim here at WAXX is to provide our customers (old and new), with the best most amazing product source in the best packaging, offer extremely comfortable and fashionable underwear with the best possible service.
Our WAXX Underwear offering is:

•    Men’s trunk style boxers, Women’s shortys, breifs and vests - originally designed to meet technical specifications for the extreme sports market
•    A fusion of British and French designs aiming at a distinctive, edgy, urban image.
•    Eye catching - bold and provocative, limited edition prints on innovative, silky soft-touch microfiber.  
•    Extreme Comfort.
•    Cult collectible prints, infused twice a year.
•    Competitively priced.  We offer our WAXX Fans an exclusive product at an affordable cost.
•    Unique packaging – print coordinated, reusable metal tube with viewing window and key chain making the perfect gift.
•    WAXX has a large celebrity and sports star following including McFly, Anderson (Man United) Kenwyn Jones, The Hollyoaks cast, Lee Stone (5 x World Champion Freestyle Jetski), Chris Fountain and many more.

WAXX HQ and Customer Service Team

Our Head office is based In Sheffield, UK (click map for details) with a young expanding team of dedicated WAXX Customer Services specialists  working at the helm to make this innovative brand the ‘next big thing’ within the growing Underwear market.

We are constantly trying to improve what we do at WAXX HQ.  Here are a few things we have done recently and a few things we have in the pipeline:
•    Social Media and Marketing drive for the brand – started in 2010 and going strong!!
•    Recruitment of our ‘Team WAXX’ - started Jan 2011 and going strong!!  If you know any we want to know.  
•    New Website Launch – July 2011
•    I-phone App planned – coming soon
•    Face of WAXX competition – Launched June 2012

We are ALWAYS open to suggestions and feedback so if you have ways you think we can improve our products or services, please let us know at customerservices@waxxunderwear.co.uk or on 0114 3030086

History of Waxx in the UK

Established now for 4 years, WAXX was one the 1st designer brands within the UK to break the traditional mould of plain black and white.  Originally distributed in the UK by Aguaclara Agencies, it soon became apparent that WAXX was becoming become a large and important brand and needed its own Company.  This would coincide with new warehousing facilities and a dedicated and well-timed marketing push.  The WAXX brand went from strength to strength by expanding its awareness via independent retailers, the web, high-profile events, sponsored riders and press and in 2010 Elite Apparel Ltd was formed.

About Elite Apparel Ltd
Trading address:
Elite Apparel Ltd
Unit 6 & 6a, Richardson Works

58 Upper Allen Street

S3 7GL

Company Registration no: 07314745, VAT no: GB 996 7305 63

Elite Apparel Ltd is now responsible for the distribution of WAXX underwear in the UK. Elite Apparel has a simple mission: to provide the UK with new innovative products inspiring people to push their fashion boundaries.  Our plan is to add other products to our portfolio to complement our WAXX Underwear range over the years.  If you have any suggestions of products you would like to see, please let our Customer Service Team know on info@eliteapparel.co.uk or on 01142493037.

For any other information about us don’t hesitate to contact us; our WAXX Customer Service Team are always here to answer any questions you may have.

25% off First Order